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HTTP to HTTPS

Why You Should Switch HTTP to HTTPS

You may have notice during browsing that some websites have HTTP (or, http://)  in the start of URL and some have HTTPS (https://). The websites which have HTTPS in address bar may also have a green color lock symbol, or other signs that make the URL field look different from others. Why You Should Switch HTTP to HTTPS? What does it mean? Does it really make a difference?   Yes it does. A single “S” can make a big difference when it comes to security and high-rank.   Let’s start by differentiating both the terms:   What is HTTP?   HTTP stands for Hypertext Transfer Protocol. It used to share information easily between servers and computers via the Internet. It is “stateless,” which means it doesn’t attempt to remember anything about the previous web session. The main benefit of HTTP is that there is less data to send, which increased speed.   What is HTTPS?   HTTP stands for Hypertext Transfer Protocol and the added “S” in HTTPS stands for “secure". In HTTPS Protocol, data is encrypted with Transport Layer Security (TLS) or Secure Sockets Layer (SSL). And the problem with HTTP protocol is that, data is  not encrypted or can be hacked easily. HTTPS protocols remedy this by using an SSL (secure sockets...

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SEO Mistakes

Some SEO Mistakes You Might Be Ignoring

Every day, millions of people search the internet for just about anything and everything. The only way you can ensure that these consumers find you is to optimise your website. SEO guidelines are dynamic and there are few SEO mistakes that everyone is making but shouldn’t.   Procrastinating on asking for help: In six months of SEO if you do not see any tangible difference then you must be making some mistake and is the right time to consult any SEO expert need to consult with an expert. You constantly need to check if there is any effect on the website pages. It is advisable to hire an SEO professional to manage your fundamental strategies on SEO. By opting to go solo, you may end up wasting hours of your time and with no positive results to show for it.   Repeatedly using the same strategy:  If you are using the same strategies with no positive results then you may need to consider re-evaluating them. It may be that you are using the wrong or old techniques. It is advisable to invest in analytics as well as in future plans. The digital world evolves continually and therefore, you will need to keep your fingers on its...

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