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+91 7240001888

+91 7240001888

+91 7240001888

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Paid Advertising

Top 5 Mistakes Made in Paid Advertising

Paid Advertising is a great way to guide more traffic to your site and increase business and it offers a great deal of conversion when approached in a Strategic way. In the digital marketing space, paid advertising should still be a famous piece of the puzzle. The problem of many advertisers is that they make a mistake in the way they approach their PPC ads. While you can still see a walk in conversion and page views, most of the common mistakes will cost your progress. PPC ads might bring an excellent changing rate when you eliminate some of the errors. The top mistakes we see marketers making with their paid advertising campaigns.   Top 5 Mistakes Made in Paid Advertising:   1. Access your Campaign without Proper Planning   Paid advertising campaign should start with a complete plan before you organize it. A good campaign will always start with some form of market research, budget creation, competitive analysis and goal setting. When you set goal for your campaign, make sure they resound with a smart strategy that understands the need of the audience. We like to set goals like specific, accessible, measurable, realistic and timely.   2. Select Platforms that don’t Make Sense with your Audience or...

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WordPress SEO Audit

Importance of SEO Audit for WordPress Website

SEO is an abbreviation used for Search Engine Optimization. Doing WordPress SEO audit is not at all difficult. There are particular tools designed for doing WordPress SEO audit that makes the whole process easier. To check whether the website is doing easy, you need to keep a track on all the aspects that are linked to the site. A single error or mistake can hamper your websites rank. Hence, to check all factors, auditing website is essential. Search engine optimization (SEO) is vital to your company’s online presence. The purpose of SEO is to obtain high visibility for your website on Google, Bing, Yahoo! In other words, SEO makes it easy for your customers to find you online.   What is an SEO Audit?   When it comes to internet marketing, an SEO Audit is one of the most important tools that can provide detailed about what's falling short on your website and how you can make top your website in search engine and generate more leads. SEO Audit covers important components of a website such as site architecture, content-related issues, indexing, backlink analysis and social-media engagement. Understanding these components and how they work is an important part of identifying the strength, weaknesses and...

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SEO Mistakes

Some SEO Mistakes You Might Be Ignoring

Every day, millions of people search the internet for just about anything and everything. The only way you can ensure that these consumers find you is to optimise your website. SEO guidelines are dynamic and there are few SEO mistakes that everyone is making but shouldn’t.   Procrastinating on asking for help: In six months of SEO if you do not see any tangible difference then you must be making some mistake and is the right time to consult any SEO expert need to consult with an expert. You constantly need to check if there is any effect on the website pages. It is advisable to hire an SEO professional to manage your fundamental strategies on SEO. By opting to go solo, you may end up wasting hours of your time and with no positive results to show for it.   Repeatedly using the same strategy:  If you are using the same strategies with no positive results then you may need to consider re-evaluating them. It may be that you are using the wrong or old techniques. It is advisable to invest in analytics as well as in future plans. The digital world evolves continually and therefore, you will need to keep your fingers on its...

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