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SEO Risks

Which SEO Risks Should You Take & Avoid

There are many businesses today that still have a difficult understanding seeing the real value of SEO. Many of the information and misinformation on the web today about SEO, Search Engine Optimization, and it is increasing the difficulty of people’s decisions. Because of the misinformation they face difficulties regarding the SEO risks to take and SEO risks to avoid.   To understand what is SEO risk? Let’s have an example   Suppose you have a website with good SEO ranking but you want to redesign it; you risk the rankings that you currently have. The ranking may be increase with new look or not….. It’s a risk you have to weigh. These concerns have overall created difficulties in the execution.   If you want successful in any business, you have to take risks. Today’s marketplace is heavily clogged by multinational companies who spend millions of dollars on promotions.   In this blog, I will tell you some SEO risks to take and some to avoid getting some better results.   SEO Risks that Are Worth Taking   A/B Testing Meta Information Make Small Changes And Test Them Buy Expired or Available Domains Changing URL Structure Improving User Experience New Holistic Website Design High-Quality Backlinks Boost website URL Prototype Spent money on content   Avoid SEO...

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Google Removes Public URL Submission Tool

Google Removes Public URL Submission Tool

One of the most widely used tools in Digital Marketing, the Google’s URL submit Tool is DEAD! The ‘Submit a URL’ tool by Google allowed its user to submit URLs enabling faster indexing of the website. Google has suggested people to use Search Console’s Fetch & Submit tool. Alternatively, site owners can notify Google about new pages with a sitemap file.   The announcement came from the Google Webmasters’ Twitter account:     This update majorly affects Digital marketers and SEO companies. Since this update will only allow the people who have verified ownership of the website, it will be a great impact on digital marketing companies who handle their clients.   With the removal of the Public URL Submission tool, Google is now instructing people to ‘Fetch as the Google’ option in the Search Console. Website owners can also use the Sitemap files to get their web pages indexed. To submit a URL to Google’s index via Search Console, follow the steps below:   Perform a fetch (or fetch and render) request for a URL using Fetch as Google. Click “Request indexing” next to the fetch in the fetch history table. Select whether to crawl only that single URL, or that URL plus its direct links. Click...

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WordPress SEO Audit

Importance of SEO Audit for WordPress Website

SEO is an abbreviation used for Search Engine Optimization. Doing WordPress SEO audit is not at all difficult. There are particular tools designed for doing WordPress SEO audit that makes the whole process easier. To check whether the website is doing easy, you need to keep a track on all the aspects that are linked to the site. A single error or mistake can hamper your websites rank. Hence, to check all factors, auditing website is essential. Search engine optimization (SEO) is vital to your company’s online presence. The purpose of SEO is to obtain high visibility for your website on Google, Bing, Yahoo! In other words, SEO makes it easy for your customers to find you online.   What is an SEO Audit?   When it comes to internet marketing, an SEO Audit is one of the most important tools that can provide detailed about what's falling short on your website and how you can make top your website in search engine and generate more leads. SEO Audit covers important components of a website such as site architecture, content-related issues, indexing, backlink analysis and social-media engagement. Understanding these components and how they work is an important part of identifying the strength, weaknesses and...

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HTTP to HTTPS

Why You Should Switch HTTP to HTTPS

You may have notice during browsing that some websites have HTTP (or, http://)  in the start of URL and some have HTTPS (https://). The websites which have HTTPS in address bar may also have a green color lock symbol, or other signs that make the URL field look different from others. Why You Should Switch HTTP to HTTPS? What does it mean? Does it really make a difference?   Yes it does. A single “S” can make a big difference when it comes to security and high-rank.   Let’s start by differentiating both the terms:   What is HTTP?   HTTP stands for Hypertext Transfer Protocol. It used to share information easily between servers and computers via the Internet. It is “stateless,” which means it doesn’t attempt to remember anything about the previous web session. The main benefit of HTTP is that there is less data to send, which increased speed.   What is HTTPS?   HTTP stands for Hypertext Transfer Protocol and the added “S” in HTTPS stands for “secure". In HTTPS Protocol, data is encrypted with Transport Layer Security (TLS) or Secure Sockets Layer (SSL). And the problem with HTTP protocol is that, data is  not encrypted or can be hacked easily. HTTPS protocols remedy this by using an SSL (secure sockets...

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Link Building Strategy

Solid Link Building Strategy Using Keywords and Backlinks

A solid link building strategy is the key of SEO success. There are many different approaches you can take towards SEO link building, and we’ve organized an assortment of various link building techniques to help you with your SEO strategy. It is a vital part of any SEO campaign. At the same time, it’s one of the most challenging tasks.   We all know about keywords and backlinks are two separate parts of SEO. However, these work best when used together to make a well-optimized and high-ranking website. To position your business on the search engine, it is fundamental to apply a series of SEO strategies. Among them, the practice of Link Building is one of the most important.   What is Link Building?   Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is used to take users from one document to another using hypertext on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.   Why Build Links?   Backlink is an important factor for SEO because some search engine especially Google and Yahoo! will give more credit to...

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Content Marketing

Good Content Strategy is the Most Important Factor to Achieve Organic Rankings on Search Engines

Do you know that your SEO begins and ends with quality content creation? It is so important that every major search engine optimization agency these days doesn’t implement your optimization strategy without a solid content strategy.   Now, it’s mandatory for website to write effective content and update your content regularly. Search engines give more importance to quality of the content rather than quantity of content because good content is a very effective promotional element. If you published a high quality and informative post then this post get more user engagement which will be more beneficial for your website. So the content developers should be aware of some writing mistake, when they developed content. Most of the content creation industries always know the importance of good content marketing. So, they provide very high quality of web content services.   Effective content endures   To maintain potential customers’ interest in your website, your biggest priority is to continually reinforce the connection between them and your company. A website with Effective content can potentially generate traffic over the course of months. In addition, Google rewards websites that feature good content with improved rankings in search results. SEO and web content services experts have a saying “Good content keeps the website alive” It's very true....

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