Video marketing is one of the latest insertions to your promotion toolbox. According to Statics, 63% of businesses have started using video content marketing. 82% of businesses observe video marketing is an important part of their strategy. Video is keep going rapidly and will reach new heights sooner than we think. This trend is power by 83% of businesses believing that video marketing gives them a good ROI. Here are some reasons we should use video marketing.
Boosts Conversions and Sales
The most important and first thing that videos can make you some gigabucks. Increase conversions by 80% on your landing page by adding a video product. Video can also lead directly to sales. Studies conclude that 74% of users who watched an explainer-video about a product later brought it.
Video Shows Great ROI
Video provides good return on investment, 83% businesses say that. Even though video production is not yet the simple nor cheapest task, it pays off big time. Besides, online video editing tools are continuously improving and becoming more affordable. Even your Smartphone can make good decent videos already.
Trust is the base of conversions and sales. But making trust should be a goal on its own. The entire concept of content marketing is based on trust and creating long-term relationships. Stop promotes and let the people come to you by providing them interesting and useful information. Promotional videos can promote trust as well.
Videos allow you to expand the time spend by visitors on your site. Thus, longer exposure builds trust and signals search that your site has good content. Since Google now possess YouTube, there has been a significant increase in how much video affect your search engine rank.
Appeals to Mobile Users
Video and mobile go hand to hand. 90% of consumes watch videos on the mobile. Mobile video views have expanded more than 233 percent. YouTube reports mobile video utilization rises 100% every year.
Therefore video marketing is becoming more and more affordable and widespread. It’s easy to spread across the globe because of advance in technology partly grows.