Social media marketing helps you to increase your band awareness. And it is important for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication. when we talk about social media, it is not just Facebook, Google Plus and LinkedIn that play vital, there are many other specialized social networking platforms that are dubbed as digital marketing havens and Instagram marketing is currently one of the most popular social media platforms comprised of over 800 million users to date, 60% which are between the ages of 18 and 29.
About Instagram marketing strategy
Instagram business marketing is one of the most important social channels now days, and any marketer not yet using it is missing out on something big. Using Instagram marketing idea you can manage the social media of a big corporation, a small business, or you can also promote your own personal brand.
Instagram is an eye catchy site, full of beautiful visuals and breathe taking pictures. This social app has more than 800 million active users these days. But Instagram is much more than just having the collection of amazing pictures. The app is now part of the digital marketing strategy of a lot of business. Digital marketing is the main component of the mainstream marketing strategies. People now deal with more digital contents. Digital marketing is highly fruitful. Social media marketing is one of the elements and social media is playing a vital role in marketing.
Why use Instagram for business marketing?
Instagram is mostly used tool for businesses that rely on the common public to sell off their products and services. In today’s digital age, Branding is highly dependent on visual media such as videos and images as they can be more appealing to the audience than plain text, and they can raise emotions leading to actions. According to study using Instagram for marketing you can increases the chances of interaction with comments and likes by about 40% as compared to the text-only posts.
If you are looking to increase engagement on your Instagram then here are some points that can help you.
Visual content is essential to your marketing strategy
Having interesting Instagram posts are a crucial piece to the puzzle when you are trying to increase engagement. This is due to the fact that people will follow a page with content that is intriguing in regards to education or entertainment. Whether it is an interesting article or an elaborate infographic, an Instagram post must be able to catch and captivate people scrolling through their newsfeeds while giving them an incentive to follow.
Properly utilizing hashtags on Instagram is very beneficial for your page, as hashtags will not only help you increase your exposure but also increase your engagement. This is due to the fact that your posts will show up on the Instagram explore page more often, but the selective and proper use of hashtags will expand the reach of your posts. Furthermore, it is important that each hashtag is relevant to the given post as well as your business.
In addition, your hashtags should be related to your niche and industry, as you want to attract users that would be interested in your business. So don’t underestimate the power of hashtags because it will fuel your organic growth!
It is an important need to publish new content on regular basis. The photo quality is also a crucial thing to focus on. Try to be creative in posting new content. People get attracted by the new and creative ideas they see. Posting about your product or services on Instagram also helps you increase followers and visitors but try to avoid over-posting and publishing lame things. It has a negative impression on your viewers.