Website traffic is equal to the number of people that view your site, the pages that they view and the length of time they spend on those pages. When someone goes to your site, that visit is recorded and any links that individual might click and follow are also recorded. At the end of the day, these numbers are added up to give you an idea of your website popularity.
Importance of traffic to your website
It’s no secret that the majority of the traffic that lands on your site is potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic?
10 ways to increasing website traffic are as follows:
1. Evergreen Content
Good content can differentiate your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. If you have effective taglines, great design will only enhance their effectiveness. For increasing traffic to any Website or blog the most important thing is really strong content – and that content is going to be much stronger if the person writing it is both knowledgeable and passionate about what they are writing about.
2. Focus on Keywords
When it comes to keywords, it is important for you not to focus on only one keyword. It is crucial for you to increase your website ranks and consider keywords that will boost your ROI. Long-tailed keywords give you an insight as to what your customers are typing in the search engine strings to look for you.
3. Modern & Responsive Web Design
The primarily benefit of Modern responsive web design is that sites load quickly without any distortions and attract more customers, so users don’t need to manually resize anything to view content.
4. Social Media Marketing
Social media is one of the most cost-effective marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
- Increase your brand awareness
- Promoting your products and services
- Build Customer Loyalty
- Increase in Conversion Rates
- Decreased Marketing Costs
- Better Search Engine Rankings
5. Get on YouTube
YouTube has become one of the most popular marketing channels. People visit it millions of times each day. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.
6. Blogging and Content Marketing
Blogging is one of the most effective, practical, and useful method in digital marketing strategies that you can use to reach and engage more quality leads and customers.
7. Build Internal Links
Link building is an art, and it is the most challenging part of an SEO’s job, but also the one most critical to success. Internal link building has several advantages as it helps build page authority, usability and connections between web pages, user experience, and potentially your rankings.
8. Email Marketing Importance
Email marketing is one of the most effective ways to reach and engage your audience. The key is to build a large list of emails from visitors of your website. Email lists are a great way of getting people to come back to your website.
9. Work on Headlines
An Irresistible headline is what sells the content. If you want your content to be read – and also to rank in search engines – then great headlines are key!
10. Use Eye-Catching Photos
People prefer Images more than content if you have eye-catching photos than it can wonders on your website traffic. They can make your blog more visually appealing so readers stay on your site longer. Pictures also make your content more shareable on social media.