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- Instagram, Social Media, Social Media Influencers
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Instagram is the New advertisement.
A picture is worth a thousand words, and Instagram has been proving the same time and again. One could share pictures of anything and everything and get a whopping number of likes—thanks to the #tags! Instagram is a community of 800 million people sharing and liking each other’s photos, and 75 percent of Instagram’s users said they had been inspired by a post to take actions such as buying something online or visiting a website.
Word of mouth!
Social Media is the new word-of-mouth. Anything that goes viral on the internet, whether a video or a post, is because of recommendations and the constant sharing of the content. A study conducted by the World of Mouth Marketing Association, whose members are media agencies and global companies, found that word of mouth, even digital, can drive sales anywhere from 5 to 200 times more than paid advertising.
Ad Blocks got nothing on branded content
How many times have the YouTube ads or the Google pop-up annoyed you? Most of us have these saviors called ‘Ad Blocks’ activated on our systems to avoid interruptions. This led to the loss of capital invested in ads by the brand or company. But what if the target audience surfed social media to see your products? Sounds like a plan? This happens when a brand or company invests the same caption in an influencer and promotes the product or service amongst the actual patrons of the brand or company.
Building trust, one post at a time!
The content selected and posted by social media influencers is estimated to be more trustworthy as compared to traditional advertisements. Consumers are realizing that the influencers share more authentic content, giving honest reviews and applications of the products and services in their daily lives.
Over the past year, social media has built an entirely new digital world in which millennia’s socialize, create, and consume. So it is high time you got influencers along with other marketing tools like public relations on a broad scale and capitalized on this trend of influencer marketing.
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