+91 7240001888

+91 7240001888

+91 7240001888

+91 7240001888

Internet Marketing

Paid Advertising

Top 5 Mistakes Made in Paid Advertising

Paid Advertising is a great way to guide more traffic to your site and increase business and it offers a great deal of conversion when approached in a Strategic way. In the digital marketing space, paid advertising should still be a famous piece of the puzzle. The problem of many advertisers is that they make a mistake in the way they approach their PPC ads. While you can still see a walk in conversion and page views, most of the common mistakes will cost your progress. PPC ads might bring an excellent changing rate when you eliminate some of the errors. The top mistakes we see marketers making with their paid advertising campaigns.   Top 5 Mistakes Made in Paid Advertising:   1. Access your Campaign without Proper Planning   Paid advertising campaign should start with a complete plan before you organize it. A good campaign will always start with some form of market research, budget creation, competitive analysis and goal setting. When you set goal for your campaign, make sure they resound with a smart strategy that understands the need of the audience. We like to set goals like specific, accessible, measurable, realistic and timely.   2. Select Platforms that don’t Make Sense with your Audience or...

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Increase Traffic to Your Website

10 Ways to Increase Traffic to Your Website

Website traffic is equal to the number of people that view your site, the pages that they view and the length of time they spend on those pages. When someone goes to your site, that visit is recorded and any links that individual might click and follow are also recorded. At the end of the day, these numbers are added up to give you an idea of your website popularity.   Importance of traffic to your website   It’s no secret that the majority of the traffic that lands on your site is potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic?      10 ways to increasing website traffic are as follows:   1. Evergreen Content   Good content can differentiate your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. If you have effective taglines, great design will only enhance their effectiveness.  For increasing traffic to any Website or blog the most important thing is really strong content – and that content is going to be...

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Google Removes Public URL Submission Tool

Google Removes Public URL Submission Tool

One of the most widely used tools in Digital Marketing, the Google’s URL submit Tool is DEAD! The ‘Submit a URL’ tool by Google allowed its user to submit URLs enabling faster indexing of the website. Google has suggested people to use Search Console’s Fetch & Submit tool. Alternatively, site owners can notify Google about new pages with a sitemap file.   The announcement came from the Google Webmasters’ Twitter account:     This update majorly affects Digital marketers and SEO companies. Since this update will only allow the people who have verified ownership of the website, it will be a great impact on digital marketing companies who handle their clients.   With the removal of the Public URL Submission tool, Google is now instructing people to ‘Fetch as the Google’ option in the Search Console. Website owners can also use the Sitemap files to get their web pages indexed. To submit a URL to Google’s index via Search Console, follow the steps below:   Perform a fetch (or fetch and render) request for a URL using Fetch as Google. Click “Request indexing” next to the fetch in the fetch history table. Select whether to crawl only that single URL, or that URL plus its direct links. Click...

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Instagram Marketing Strategy

Importance of Instagram Marketing Strategy Now Days

Social media marketing helps you to increase your band awareness. And it is important for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication. when we talk about social media, it is not just Facebook, Google Plus and LinkedIn that play vital, there are many other specialized social networking platforms that are dubbed as digital marketing havens and Instagram marketing is currently one of the most popular social media platforms comprised of over 800 million users to date, 60% which are between the ages of 18 and 29.   About Instagram marketing strategy   Instagram business marketing is one of the most important social channels now days, and any marketer not yet using it is missing out on something big. Using Instagram marketing idea you can manage the social media of a big corporation, a small business, or you can also promote your own personal brand.   Instagram is an eye catchy site, full of beautiful visuals and breathe taking pictures. This social app has more than 800 million active users these days. But Instagram is much more than just having the collection of amazing pictures. The app is now part of the digital marketing...

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HTTP to HTTPS

Why You Should Switch HTTP to HTTPS

You may have notice during browsing that some websites have HTTP (or, http://)  in the start of URL and some have HTTPS (https://). The websites which have HTTPS in address bar may also have a green color lock symbol, or other signs that make the URL field look different from others. Why You Should Switch HTTP to HTTPS? What does it mean? Does it really make a difference?   Yes it does. A single “S” can make a big difference when it comes to security and high-rank.   Let’s start by differentiating both the terms:   What is HTTP?   HTTP stands for Hypertext Transfer Protocol. It used to share information easily between servers and computers via the Internet. It is “stateless,” which means it doesn’t attempt to remember anything about the previous web session. The main benefit of HTTP is that there is less data to send, which increased speed.   What is HTTPS?   HTTP stands for Hypertext Transfer Protocol and the added “S” in HTTPS stands for “secure". In HTTPS Protocol, data is encrypted with Transport Layer Security (TLS) or Secure Sockets Layer (SSL). And the problem with HTTP protocol is that, data is  not encrypted or can be hacked easily. HTTPS protocols remedy this by using an SSL (secure sockets...

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Internet Marketing Strategy

Focus on Internet Marketing Strategy to Increase Your Reach and Visibility

Internet marketing helps you to grow your business and understand market strategy. To make your Business Successful, Internet marketing strategies plays a key role it helps you to understand consumer purchasing decisions. To market yourself and to promote your products and services, you need the support of internet marketing services. Internet marketing enables you to build relations with customers and prospects through regular, reflecting the move away from mass marketing.   If you are planning to start a business or you are on your way and want to improve your business you can hire digital marketing agency which takes care of all activities from designing the website for your business to implementing various marketing techniques including Online marketing strategies.   If you have website, you need to show and tell other people about it. Marketing your web presence means that you need to find a way to attract traffic, focus on your target market, and ultimately get other people to buy what you are selling. Your wonderful website won’t mean anything to you if you can’t succeed at getting people to come to you.   Consumers are increasingly turning to the Internet for their buying decisions. And this makes Internet marketing more important. Superior Online marketing...

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