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There are four pillars of digital marketing which help to make business websites.
1. Content, an audience attractor:
Content marketing attracts audiences which are targeted and search robots, while serving context for your marketing message. When writing content, transform it into multiple pieces of content marketing, so that it will help in reducing content creation efforts.
Quality content helps in marketing promotion. Digital can be distributed using owned, social and third party media to the most potential readers.
2. Communication Pillar of digital marketing
Digital communication can be done in three ways:
One-to-many communication: Content goes from marketer to the person like traditional advertising.
One-to-one communication: Content goes from one person or a company to a particular person. One-to-one communications are targeted. Like this only we communicate with are friends, colleagues, family; it is a core of digital marketing.
Many-to-many communication: Content goes in many directions at the same time. Like persons talking at the same time. This type of communication is the core of social media.
3. Community, a digital marketing platform:
Community is the most important part of digital marketing. Only with the communities help digital platforms like connected devices, social media, businesses are busy with their prospective audience to overcome with the objections.
4. Commerce, a market place:
The important points of commerce are:
Website = This helps to give product information and purchase sources. So optimize your website with the audience who is daily phone users.
Email = Motivates your customers to take special deals on more purchase.
Social media = Give them the best offer on social sites including pinterest.
Review sites = Allow your customers to rate the product and services so that other customer gets attracted with the reviews.
