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Chatbots is a program that replicates a real conversation with users by using artificial intelligence. It has been used widely in online marketing for assisting the customers. They are one of the trends that have shaped the previous year and are going to influence this year as well. However they are still not used in the way they should be used.

Some benefits of using chatbots for business.

User Management

Chatbot can help to bridge the communication gap between you and your audience. Most of the B2C communication channels have lost their potency because of the new ways of communication consumers have adopted to. Chatbots are just like the messenger apps and they will give customers the feels of being in the modern tech era making use of modern technology. Benefits of chatbots in various business such as

Retail : Chatbots for retails are a best option as they help to increase the customer satisfaction levels which in turn improve income margins. They are simple to integrate and easy to reach thereby turning out to be win-win for both customers and retailers.

Healthcare: The mission of the chatbot is actually guiding people and providing information, gaining the trust of patients, Scheduling appointments, providing support and additional information.

Travel & tourism: Connect customers with the agency or hotel 24/7. Use the chatbot to support customer while travelling and provide instant answers for free city guides, tour promotions, bookings, travel planning and management, car rentals, emergency and more.

E-Commerce: Use the chatbot to support your customers with allocating shipping and delivery information, get real time information , answer customer’s queries, troubleshooting, costs, status, estimated delivery time and more.

Banking Finance Service and insurance : Support chatbot to help customer with personal online assistance. Customers get 24/7 automated guidance for money management, financial advice, analytics, new products and services, money transfer and bill payments.

Time & Money Economy.

The chatbot are a time and money effective option. They make your work easier and allow you to focus on the other more important tasks. The chatbots help to reduce the pain in sales and customer support departments by introducing support flows and response.

Information & Metrics

With chatbots, businesses get to collect valuable information and metrics about each customer and rearrange their experience. On the other hand, the businesses can deal with the customers in real time while on the other hand; business can monitor and measure interactions with their consumers.

Social Media Presence

Being on the social media helps in organizing strong relationship with the customers. The best way to capture with the customers in social media is by chatbot marketing. It can inform, educate and entertain- all on the single platform! Any marketing strategy without social media is incomplete. So if your brand has an account on different social media platforms, make sure you hold with your customers with chatbot.

24/7 Employee

Chatbot is around the clock worker because once it has been set, a chatbot will perform the task it has been built to do , 24 hours a day , 7 days a week without any sort of failure but if we hire a person to handle your customer support , the person would be present for maximum 8 hours not more. In those 8 hours, there would be inactive, negligence, carelessness and May often the inability to handle each type of customer.

These are some of the best benefits of using chatbots in the app business. If you are in the business, you should incorporate this technology in your business app or website to assist the customers and improve the experience as well.